June 26, 2026 | Industry Insights
Roanoke’s New Head of Sales
Martin Rivera joined Roanoke as Head of Sales in June 2026. He brings decades of experience in the logistics industry, with a career rooted in a deep understanding of global trade and supply chain solutions. Having spent the majority of his professional life in logistics—primarily in sales—he has developed a comprehensive perspective on the challenges and opportunities businesses face across industries and international markets.
Throughout his career, Martin has built and maintained strong, long-standing relationships, many of which have spanned more than 27 years. He values these connections as a cornerstone of his success, enabling him to better understand client needs and deliver tailored, results-driven solutions.
Martin’s expertise lies in adapting proven strategies and processes to help clients navigate complex logistics challenges. His exposure to diverse industries and global markets has equipped him with the ability to support businesses in an ever-evolving environment.
Recognizing the demands of today’s shifting global landscape, Martin partners with organizations to provide access to robust networks and comprehensive support systems. He is committed to going above and beyond to ensure his clients can move their operations—and manage risk—with confidence.
Martin works closely with clients to assess their current logistics processes, identify gaps, and develop strategic roadmaps that drive efficiency and long-term success.
